The Institute launched a rural development programme based on the ideas of its mentor and social reformer Thanthai Periyar, who proclaimed that villages should get the same amenities as enjoyed by people in cities and towns.

The Institute adopted Sixty-five villages situated on the south west of Thanjavur District and north of Pudukkottai District of Tamil Nadu for the economic uplift of the society.

During the year 2003, His Excellency the former President of India, Dr. A.P.J. Abdul Kalam, has advocated the concept of Providing Urban Amenities for Rural Areas (PURA). The concept paved the way for various societal upliftment activities.

Vocational training in trades such as welding, fitting, carpentry, electrical and plumbing services, CAD/CAM, CNC and machinist has produced more than 2000 skilled persons and jobs in related areas.One thousand and five hundred women SHGs enrolling 30,000 rural women are engaged in income-generating activities such as vermi-compost production, nursery techniques, tailoring, embroidery, bakery, coir products, fibre reinforced products, hollow block making and carpentry.Regular medical camps and social service camps were conducted in the villages and the hospital facility in the campus. This successful module can also be replicated for the development of other villages in the country

Mrs. P. Sivaranjani, M.L., Advocate, Thanjavur Bar Council gave special address on Legal literacy to Rural Women at Pillayarnatham Village on 19.5.2022